The Briefing Room

I like to think that I can really relate to my clients, and they recognize that. After all, I’m not just a small business lawyer- there’s plenty of those around. I can relate to my clients because I can not only talk the talk, but have walked the walk: I spent 2016 and most of 2017 running a calligraphy business after I’d get home from my job as a full-time litigator at a law firm.

As any good author, copyrighter, or PR guru will tell you…words matter. And when they have legal meaning attached? Then they really matter. A single word in a paragraph can change the entire meaning of the provision-aka, it can determine who gets paid in a dispute, and who doesn’t.

As a business owner, you’ve likely spent a good amount of time focusing on how to enhance your client’s experience. From sending out an aesthetically pleasing welcome packet to sending thoughtful gifts at just the right time, upleveling each client’s experience is an ever-evolving priority for all of us.

I’m fairly certain that in the creative world, nearly every creative entrepreneur is a member of some sort of affiliate program, which I think can be such a great opportunity for both the business and the affiliate. Participating in affiliate programs has been a great opportunity for my business, and I credit much of the Creative Law Shop’s launch success to our brand new affiliate program.

You shouldn’t have to face it, but chances are, you will at some point. As a professional, there will always be that one guest at the wedding, that one collaborator….that one client who will try to take things too far. But just because you’ll face it, doesn’t mean you can’t stand up to it.