The Online Advertising Agreement
The Online Advertising Agreement
Are you ready to start letting brands pay to advertise on your website? Does a brand want to hire you to produce a blog post or advertising campaign for them that’s then displayed on your site?
If you’re looking to earn income via having brands and companies pay you to advertise their products or services on your website, you’ll need an agreement to set expectations of both parties.
How much will you be paid in exchange for allowing the company to advertise on your website? What’s acceptable or not acceptable in the advertisement? What must the company provide you and by when in order for their advertisement to be published on your site by the agreed upon date?
All of these questions and more are clarified in this agreement.
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Who is entering into the agreement and the purpose of the agreement
How much the advertiser will pay the website owner and how often
How and how often invoices will be issued, and when the advertiser must pay those invoices
Methods of payment accepted and what happens in the case of a late payment
If the advertising agreement will automatically renew or not, and how it may be cancelled
How cancellations, and terminations would be handled
What the publisher (you) are responsible for eg. publish the advertisement, performing the advertising services, collecting information and data, etc.
What the advertiser is responsible for eg. provide information, assistance and cooperation, submit an acceptable advertisement, etc.
Requirement for the publisher to give the Advertiser a written proposal detailing the campaign
How the advertisement will be submitted, how long after receiving the ad will it appear on the site, and the format in which the advertisement must be given
The publishers right to reject the advertisement
How resubmissions of initially rejected advertisements will be handled
How confidential information will be handled
Standard legal clauses, including: Representations and warranties, intellectual property, property rights, waiver, remedies, assumption of risk, severability, indemnification, amendments, assignment, choice of law, successors and third-party beneficiaries, and force majeure
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This is an essential template for any business owner, blogger or influencer who is looking to be paid by companies for advertisements of the companies products/services to be placed on their website.
This agreement is intended to define the relationship between and the advertising campaign to be entered into by you the publisher (blogger, influencer, etc.) and the advertiser (company).
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Your legal template in .docx format which may be edited in any word processor or Google Docs
Highlighted sections and instructions in the template on how to properly customize it to your business
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