The Coaching Agreement

The Coaching Agreement


One of the first investments I made in my business was for a coach, and I will always be a strong advocate of bringing in that kind of sage wisdom. I’m always quick to recommended others do the same…as long as they’re hiring a pro.

After all, not all coaches are created equal, and we all know that some might use the term a little too liberally. So how can you determine if your coach is the real deal?

For starters, they’ll have an agreement in place that clearly spells out each sides’ expectations. For example, how many tangible results can the client expect to get? How much of the coaching will be intangible, yet still entirely valuable? What happens to confidential information?

This template is designed for use for either the student who wants to be protected, or the coach who is ready to lead with a professional foot. It’s completely equal to both parties, and will clarify so many miscommunications before they even have a chance to occur!

*please note: this contract overlaps greatly with our Life Coaching Agreement. Please reach out to us at before you purchase both!

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For the convenience of my clients, I started drafting my contracts in a slightly different way than most: I break it into halves. Generally speaking, the first “half” contains the business terms: meaning you can go to town customizing this portion of the contract yourself.

The “second half”? That’s where the “legal terms” are housed- so you know clearly what must stay in.

Other than that, here is what you can generally expect in one of the templates:

  • intro paragraphs, so we know who the parties are, the effective date, and the purpose of the agreement

  • ALL of your payment and price terms (including payment schedules, timelines, refund policies deliverables, shipping and more)

  • a complete list of your services (when I say complete, I mean truly complete)

  • pesky provisions you may need but aren’t sure how to word, like confidentiality, exclusivity, creative license, and more

  • intellectual property terms, such as who owns what’s created (plus options for scenarios arising in the future)

  • paragraphs that may be awkward to talk about, such as cancellations, reschedules, no-shows, etc

  • all of those “legal” paragraphs that only experience in a courtroom can teach you to look for, like remedies, warranties, limitation of liability, employment status of the parties, force majeure, and more than 10 others

Contracts typically take between 6-12 hours to draft for a standard agreement, which when taken into account with the industry-standard billable hour rate, results in a value of at least $1,200 - $2,400 per template.

Congratulations on taking the most important step in protecting your business! I sincerely believe that my prior experience as a contract litigator for businesses was the best preparation I could have asked for in building strong contracts for creatives. After drafting contracts for everyone from small businesses to publicly traded corporations, and then litigating them in court, each of my contracts are drafted with the care and protection that only real life experience can get you. Each contract is drafted by a lawyer and reviewed by an industry professional with at least 3 years of professional experience before it is listed in the Creative Law Shop. Do you have any questions or concerns regarding your purchase? You can reach my team any time at